Case Studies

New Market Entry Case Studies
Monetize Internal Fleet Operations to Unlock Innovation

Situation
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Major automotive renter faced inflationary Labor and Material costs of fleet maintenance and operations
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They aimed to monetize cost center by serving other fleets

Actions Taken
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Assessed market gaps, customer segments and strategic partnerships to ascertain value proposition and go to market approach
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Aligned senior leadership team on $400M opportunity to build end to end fleet management. Pilot tested with first $1M revenue.

Serve 180 Countries with Breakfast Cereal

Situation
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Large Nutritious cereal manufacturer aimed to build profitable business in 180+ countries
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Current capabilities system was incoherent leading to bottlenecks, stock-outs and quality concerns

Actions Taken
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Improved demand forecasting of global distributors to ensure co manufacturers served the right distributors when necessary with just in time shipments
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Created global framework to consolidate manufacturer and distributor network
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​Built global portfolio playbook to deploy supply chain network with more responsiveness to consumer base

Result
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Built pioneering portfolio optimization model for global expansion
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Designed optimized network saving business unit $100M+ in supply chain, branding and distribution costs

Pricing Case Studies
Improve Revenue Management for Plant Based Beverages

Situation
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Large plant based beverage manufacturer faced declining margins due to over-exposure to Walmart and low margin channels
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Cash position and margins were dwindling despite hyper growth

Actions Taken
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Analyzed cross–channel and cross-brand price leakage to build superior price laddering
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Created superior price-pack architecture to increase velocity at premium retailers to alter channel mix
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Rationalized SKUs and product master data to focus only on top movers

Result
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Unlocked $50M in net revenue savings by reducing price leakage
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Improved channel exposure to Walmart, improving margins by 8%

Improve Value Capture for Ed Tech SaaS suite

Situation
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Ed Tech SaaS unicorn had complicated pricing with onerous sales motion with high customer friction
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Client aimed to create seamless customer experience leveraging best practices from Consumer industry

Actions Taken
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Uncovered value drivers of purchasing motion through customer discovery
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Defined dimensions and tiering of price architecture. Defined product hierarchy to distinguish client value
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Worked with large, enterprise clients to transition to novel pricing methodology

Result
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Created $40M revenue stream through Product Led Growth Motion
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Increased enterprise NPS by 20 bps

Systems and Transformation Case Studies
Customer Experience for Automotive Rental

Situation
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Large automotive rental company was developing multiple technologies to achieve rental self service
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Projects lacked coherence and were not aligned to goals

Actions Taken
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Analyzed and segmented customer journey to identify friction points to solve under “Self Service” umbrella
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Aligned leadership team on strategic vision, set operational goals to achieve them
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Rationalized projects to improve customer in-store experience, increase ancillary sales and enhance customer support experience

Result
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Saved 75% costs by focusing efforts on critical priorities
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Delivered $12M in revenue in 3 months with +6 points of improvement on NPS score

Gig Economy Supply Chain for Airline

Situation
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Major airline faced pandemic induced ground crew shortage, leading to flight delays and cancellations
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Chief Digital Officer had $100M urgent mandate to use digital technologies to resolve all labor supply chain issues

Actions Taken
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Aligned SLT on core vision of using gig economy providers as last minute replacements for crew
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Defined entire digital stack, conducted extensive RFP process to build, integrate and iterate
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Developed functional designs, prototypes and agile deployment plan
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Worked to ensure clarity of communications and seamless user testing

Result
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Delivered gig economy crew sourcing system 1 month ahead of schedule
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Solution still considered world class in hospitality and airline industry